Online Marketing :: Generate WebSite Traffic |
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Seo For Google, Yahoo, And Msn Part 1 |
| In this article I will review the similarities and differences between the ranking algorithms of Google, Yahoo and Msn. Google and Yahoo are considerably reasonably close in terms of off-page factors weighting compared to Msn, which is more on the on-page side. Learn their SEO differences. |
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In this article I will review the similarities and differences between the ranking algorithms of Google, Yahoo and Msn. Google and Yahoo are considerably reasonably close in terms of off-page factors weighting compared to Msn, which is more on the on-page side.
The Google Factors.
It is a known fact that Google is focused on links. Therefore, it ranks them by quality and relevancy factors. With that said, on-page factors such as title keywords, content keyword density and relevance also influence the ranking of a given page. Google also looks into the "neighborhood" of your site analyzing outbound links. If you link to related quality sites with relevant content, search engines will associate your site with these “neighbor” sites.
The Yahoo Factors.
Yahoo tends to be the most active of the three when it comes to crawling. Not a general rule though. But in addition to its nature, having RSS on your site will get it more aggres
sive and frequently crawled. Similar to Google, Yahoo gives a lot of importance to inbound links, looking into factors like relevancy and anchor text, and heavily at volume of links. Their TrustRank is a form of PageRank, but with a special teleportation to a subset of high-quality pages. Yahoo search rankings appear to place extra importance on your site being listed in their directory, especially for highly competitive terms. Keyword density in title and content relevance also count.
Visit our website for the full version of this Search Engine Ranking article.
Jose Nuñez is a Scientific SEO/SEM Consultant. He is the CTO of HiRank, an Online Resource focusing on Search Engines (SE) and Artificial Intelligence (AI)||||More info about search engine ranking consultant at: http://www.hirank.com/search_engine_ranking.html ||Or contact him at: jnunez@hirank.com or via phone at (801) 388-5961
Article Source: www.activehowto.com
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Posted 2007-02-26 14:38:11 By Jose Nuñez
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